"Liam Cavanagh is an online fitness coach, content creator and more recently a first time founder. Having discovered the world of personal development, in his final year at university, he decided to steer clear of the well trodden path of finding a graduate job, and instead to pursue his dream of owning his own business. He's now getting ready to launch the world's first online fitness coach matching service, connecting people with their ideal online coach, through his company Bel. Liam's goal is to make being a fully independent online coach more attainable, but also to change the culture of the fitness industry. Bel stands for Better in Everyday Life, and that's exactly what he feels fitness can help people to become. It's not about how much you weigh or what you look like, it's about being comfortable in your own skin, carrying home your weekly shop without breaking a sweat, and feeling more energised throughout the day."